What is “it?”
What is it that makes us choose one thing over another? One applicant over another? One (insert anything here) over another?
Over the course of the next (insert number of days here), I’m going to find out. No matter what the cost (so long as it’s cheap!) No matter how much time it takes (as long as it doesn’t take too long), I’m going to get “it” if it’s the last thing I do!